A mix of multi-media presentation and interactive discussion with real-world and live examples from participants, this session will help you understand, build and execute a brand that will drive revenue and stand out from your competition. This workshop is for anyone needing to develop or implement a successful brand and business
Instructor: Ben Bidlack
Benjamin Bidlack has lived and/or worked on 4 continents and 28 countries working in corporate strategy and brand consulting. Benjamin is the former Executive Director of Brand Strategy at Interbrand, the world's largest brand consultancy, and has held senior executive strategy positions at Siegel & Gale, Prophet, Booz Allen Hamilton and Accenture. He has presented at branding conferences, published articles and taught courses in branding for the world's leading universities and organizations, including the London Business School, the Legal Marketing Association, and the American Marketing Association. His clients include Nike, Sony, Universal Studios, Royal Bank of Canada, X Prize Foundation, Visa International, Con-way (trucking and logistics), Wells Fargo Bank, Dubai Festival City, Cirque du Soleil, MusicIP (a Microsoft-funded start-up) and others. He has worked directly with world-renowned branding authors David Aaker and Kevin Keller on client projects and book material. Ben earned a BA in English from Haverford College and an MBA from Stanford's Graduate School of Business. Benjamin has performed in a number of feature films and commercials (SAG), and composes/produces film, TV and commercial music (BMI). For more info, please go to www.benjaminbidlack.com.